Professional Roles & Affiliations

VP of Global Public Relations, Xsolla

Founder & Editor-in-Chief, Unknowndivide

Founder, Labile Records

Music Composer & Producer, Drifting In Silence

Founder & Advisor, Labile Media Group

Bio

With over 20 years of experience spanning public relations, brand strategy, and creative marketing, I specialize in shaping high-impact campaigns at the intersection of innovation and culture. From Web3 and blockchain to gaming, consumer electronics, and pro audio—I help brands tell better stories, launch smarter, and grow globally.

As VP of Global Public Relations at Xsolla, a global video game commerce platform, I lead international communications, media strategy, and executive visibility. I’ve worked across markets to amplify major partnerships, product launches, and Web3 initiatives—building momentum for developers and platforms shaping the future of digital commerce.

I’ve collaborated with iconic brands like Nike, Sony, Apple, Sega, Harman, Pioneer, and Motorola, driving integrated campaigns across gaming, SaaS, and emerging technologies. I also serve as an advisor at Labile Media Group, where I guide companies on brand development, PR strategy, and innovation storytelling.

Outside of tech, I’m the Founder & Editor-in-Chief of Unknowndivide, a publication focused on design, music, and creative industry stories. I’m also the Founder of Labile Records, a future-facing ambient music label distributed by Sony Music Entertainment, and the Composer/Producer behind Drifting In Silence, with works featured in film, television, and immersive environments.

As an artist, I create immersive ambient experiences that explore the emotional intersections of sound, silence, and texture. My work blends organic instrumentation with digital experimentation to create sonic environments that are both expansive and intimate.

Through Labile Records, I’ve built a creative home for ambient and experimental music that exists outside mainstream constraints. My catalog includes long-form ambient works, beat-driven cinematic compositions, and conceptual collaborations with artists like Mike Petruna and Wolfgang Worpenberg.

Whether I’m launching a platform, refining a brand, or composing a soundscape, I bring creative precision and strategic depth to everything I do. My work is rooted in storytelling, built for reflection, and driven by the belief that sound and ideas can shape the future.